BMW UK Leads Premium Market with Record Electric Vehicles Sales in 2024
BMW Group UK leads the 2024 premium car market with 172,240 registrations, over 25% of which were fully electric.
BMW Group UK leads the 2024 premium car market with 172,240 registrations, over 25% of which were fully electric.
Despite delivering fewer cars, BMW retained its global sales luxury crown in 2024 after archrivals Mercedes and Audi posted lower sales.
BMW M sold 206,582 vehicles last year, an increase of 2.1% compared to 2023. It's an all-time record for the performance division.
BMW global sales fell 2.3% last year to 2,200,177 cars. MINI dropped 17.1% to 244,915 units. Rolls-Royce was down 5.3% to 5,712 vehicles.
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BMW sold nearly 47,000 more cars than Mercedes in the United States last year. It finished first among luxury brands, ahead of Lexus and Audi.
With 371,346 cars delivered in the United States last year, BMW had a massive advantage of 174,770 vehicles compared to archrival Audi.
BMW sold 71,046 cars last year in Italy, up by 17.4% increase compared to 2023. Its market share in the luxury segment grew by 3.7% to 28.8%.
With only 1,974 units delivered in the United States in 2024, BMW XM deliveries decreased by 14.7% compared to the year before.
BMW of North America achieved record-breaking U.S. sales in 2024, with over 371,000 vehicles sold, including more than 50,000 electric models.
BMW’s third-quarter profit fell 61%, hit by weak China sales and a massive recall due to faulty brakes, marking its lowest profitability in four years.
Even though it's down by 0.2% through September, BMW is confident sales in the United States this year will reach an all-time high.