Report: Women are buying more luxury vehicles than ever before
In the U.S., 41 percent of luxury vehicles sold so far this year were bought by women, up from 37 percent five years ago.
In the U.S., 41 percent of luxury vehicles sold so far this year were bought by women, up from 37 percent five years ago.
Mercedes is ahead of BMW in U.S. luxury car sales after August 2016 results
Sales of BMW brand vehicles decreased 8.0 percent in August for a total of 25,531 compared to 27,755 vehicles sold in August, 2015
As July sales rose for BMW and Mercedes, the gap between Audi and its German competitors is closing.
ADVERTISEMENT
BMW managed to post yet another record-breaking result in sales last month, despite facing strong headwinds in the US where sales went down 4.4 percent.
Mercedes-Benz posted record July U.S. sales and widened its lead in the U.S. luxury race
Sales of BMW brand vehicles decreased 4.4 percent in July for a total of 25,777 compared to 26,970 vehicles sold in July, 2015.
The BMW Group managed to counter the slight decrease in sales recorded in the US with help from other markets for record-breaking six months in 2016.
Mercedes-Benz solidified its worldwide sales lead over the BMW brand in the first half of the year
BMW outsold Mercedes-Benz and Lexus last month in the U.S. despite a significant decline in sales compared to same month last year.
The BMW Group achieved its best-ever May in terms of sales with a total of 198,354 vehicles