BMW M Sales Surge 7.9% — A Record Year for The Performance Division
BMW M sales rose 7.9% in 2025, making it one of BMW Group’s biggest growth drivers alongside electrified models.
BMW M sales rose 7.9% in 2025, making it one of BMW Group’s biggest growth drivers alongside electrified models.
BMW enters 2026 facing major challenges — Chinese rivals, EV price wars, and trade tensions threaten its global dominance.
BMW tops Lexus to become America’s best-selling luxury brand, driven by booming plug-in hybrid demand
BMW widens its global lead over Mercedes with 8.8% sales growth in Q3 2025 as Mercedes falls 12%.
ADVERTISEMENT
BMW lowers its 2025 profit forecast as weaker Chinese sales and postponed EU–US tariff refunds cut margins and cash flow.
There's good news on nearly all fronts as the M division and Rolls-Royce also had a positive third quarter.
The upcoming EV rollout won't put a dent in profitability because the investment in Neue Klasse has already been made.
The 5 Series shot up by 202.2% compared to the same quarter last year.
BMW posts strong growth across cars and SUVs, MINI surges 37.6% in U.S. sales.
BMW is encouraged by the success MINI is having with the agency model.
The latest sales numbers from Europe show BMW is extending its sales dominance against its main two rivals in the luxury segment.