BMW Plans Product Offensive In China To Battle Declining Sales
The long-wheelbase iX3 is one of more than 20 models BMW is launching this year in China, where demand continues to drop.
The long-wheelbase iX3 is one of more than 20 models BMW is launching this year in China, where demand continues to drop.
Counting plug-in hybrids, electrified models had a share of over 40% on the continent.
BMW held on to its globally luxury sales crown last year, beating both Mercedes-Benz and Audi.
BMW won the 2025 US luxury sales race with 388,897 vehicles sold, beating Mercedes-Benz (343,200) by 85,697 units.
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BMW sold nearly 370,000 more cars than archrival Mercedes last year. Both German luxury brands were down YoY.
The long-wheelbase i7 M70 is now $43,000 cheaper while the stretched iX1 has had its price slashed by nearly a quarter.
Although BMW and Rolls-Royce were down, the success of MINI helped the BMW Group increase year-over-year sales.
This is how each BMW model performed last year in the United States. Yes, the XM came dead last.
Third consecutive annual record masks a troubling Q4 slowdown and a 45.5% plunge in battery electric vehicle sales.
Electric vehicles are expected to reach 60% of total BMW sales in 2026 in the region, driven by the iX3's launch.
Factor in plug-in hybrids, electrified vehicles have a 26.2% share.