BMW Models Set for Discontinuation Are Suddenly Selling Better Than Ever
BMW’s soon-to-be-replaced models are selling better than anyone expected.
BMW’s soon-to-be-replaced models are selling better than anyone expected.
A sales breakdown of every BMW sold in the United States in Q1 2026 shows the 8 Series posted a surprising increase compared to the same quarter last year.
BMW sold 84,231 vehicles in the first quarter, outpacing the broader market despite a 50% drop in electrified vehicle sales and a steep decline in passenger cars.
BMW Plant Spartanburg was the distant leader, with 412,799 vehicles manufactured last year.
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The 3 Series/4 Series came out on top, followed by two pairs of crossovers: the X1/X2 and the X3/X4.
BMW opened 2026 with a solid January in Germany, with gains concentrated in a few key model lines. The X1 (U11) and X3 (G45) led registrations, while the iX1 topped BMW’s EV lineup and the Z4 (G29) posted unusually strong demand late in its lifecycle.
With an influx of fresh products, BMW USA is confident 2026 will be the fourth consecutive year of record sales.
BMW's successful German market turnaround architect heads to China as the brand faces its toughest market challenge in years.
The X5 and X1 were the most popular BMW models in Romania last year, followed closely by the 4 Series.
BMW’s diesel mix in Germany slipped below 30% for the first time in 2025—yet the X6 and X7 still post diesel take-rates above 75%.
The BMW X1 finished 23rd overall but was the best-selling luxury crossover on the continent.