First Ride in the Bovensiepen Zagato – Rarest BMW at Pebble Beach
Join us for a world-exclusive ride in the Bovensiepen Zagato with Andreas Bovensiepen at Pebble Beach during Monterey Car Week.
Latest BMW News
BMW Group Reaches 3 Million Electrified Vehicles Sold
BMW has sold its three millionth electrified vehicle, a 3 Series plug-in hybrid from Munich. Europe leads demand, with over 40% of sales electrified in the region.
Audi A7 and S7 Axed: Why BMW 7 Series Stands to Win Big
Audi is dropping the A7 and S7 from its U.S. lineup, leaving the RS 7 and A6 to carry the torch. With fewer choices from Audi, BMW’s diverse 7 Series range looks poised to dominate the full-size luxury sedan market.
How BMW’s “Joy” Slogan Divided Fans But Boosted Sales
BMW tried to shift its iconic “Ultimate Driving Machine” slogan to a new “Joy” campaign in 2010. The move stirred backlash from fans, dealers, and journalists—but also boosted sales. Here’s why “Joy” remains part of BMW’s marketing story.
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BMW Endorses Colorful 7 Series For Art Show
This eye-catching BMW i7 M70 is poised to make a splash in early September at the Frieze Seoul 2025 art fair in South Korea.
Father And Son Spent 14 Years To Build This Epic BMW 3 Series
A Group 2 tribute, this 1982 BMW 3 Series is a father-and-son effort. Their hard work paid off, winning the 2025 Hot Wheels Legends Tour UK.
BMW X3 M50 Loaded With M Performance Parts Stands Out
This BMW X3 M50 levels up with M Performance Parts, including 22-inch, two-tone wheels and a beefy roof spoiler at the back.
BMW Canada Brings Back U.S.-Built X3, X5 Despite 31% Tariffs
BMW Canada restarts imports of U.S.-built X models despite a 31% tariff burden, as X3 and X5 shortages hit sales and force lineup-wide price hikes.
BMW Brilliance Dadong Plant Hits 3.5 Million Cars, 5 Series at 2 Million
BMW’s Dadong plant in China has produced 3.5 million vehicles since 2003. The locally built BMW 5 Series also surpassed 2 million units.
2026 Audi Q3 Sportback vs. BMW X2: Design, Tech, Interior, and Performance Compared
The 2026 Audi Q3 Sportback takes on the BMW X2 in a premium coupe-SUV showdown. We compare design, interior, performance, and technology to see which model comes out ahead.
MINI Turns 66: From Alec Issigonis’ 1959 Revolution to Today’s Electric Era
Celebrating 66 years of MINI, from the 1959 Issigonis original to today’s electric Cooper and Countryman. A story of innovation, racing, and style.
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