BMW Reacts To Design Complaints About The New i3 Sedan
In an exclusive interview, BMW designer Oliver Heilmer addresses the criticism surrounding the 2027 i3 Sedan.
In an exclusive interview, BMW designer Oliver Heilmer addresses the criticism surrounding the 2027 i3 Sedan.
The 2023 Vision Neue Klasse was a preview for the 2027 i3, and BMW's design boss is confident the production car looks better.
The new design language will spread rapidly across the lineup, but BMW pledges to avoid the Matryoshka doll approach.
BMW experimented with the iX3's tall kidneys before ultimately deciding to go with a horizontal grille that blends with the headlights.
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The sedan market is shrinking overall due to the meteoric rise of crossovers and SUVs, but BMW's market share within the sedan segment is rising.
BMW's Head of Production walked us through the Munich plant's Neue Klasse transformation, confirmed the new i3 launches there first, and made no secret of what he thinks the EU is getting wrong on industrial policy.
BMW tells us the new i3 Sedan is going to be assembled at the San Luis Potosí plant from 2028. Meanwhile, the iX3 SUV will be built there from next year.
BMW's product boss confirms the i3 will serve as a successor to the i4, but that might not be the whole story.
BMW i3 vs Vision Neue Klasse photo comparison shows how much changed from concept to production.
BMW i3 configurator preview reveals new colors and interior upholstery options.
BMW i3 vs G20 3 Series photo comparison previews the future of the 3 Series design.